Our top tips for creating attractive job offers and attracting top talent to your company.
Writing effective job offers is essential to attracting the best talent to your company. In today's world, where competition for qualified candidates is fierce, it's important to stand out from the crowd with clear, engaging job offers that are optimized for applicant tracking systems (ATS). In this article, we'll explore best practices for writing job ads using Beetween ATS, to help you maximize your chances of finding the most qualified candidates.
Use a clear, concise job title
The title of your job ad is often the first thing potential candidates see. It must be clear, concise and informative. Use specific terms that accurately describe the position. Avoid generic titles that may not attract the attention of qualified candidates.
🚩 Some job boards no longer want the type of contract and location of the position to appear in the job title. This information will in any case be filled in the ATS and sent to the job boards, which will classify the offers according to the information provided.
Example:
Plumber, heating engineer, 6-month fixed-term contract in Laval. This title is not compliant and some sites will refuse the offer.
It is advisable to put : Heating Plumber
In the case of an internship, however, it may be advisable to add a reference to the contract:
Example: Plumber/heating engineer internship M/F
Write a detailed job descriptionThe job description is a crucial part of your job advertisement. It must be precise and detailed, highlighting key responsibilities, required qualifications and desired skills. Use short sentences and bullet points to make reading easier. Be sure to include information about your company's culture and benefits to attract candidates.
Mention important selection criteria
Clearly describe the selection criteria that are important for the position. This will let candidates know if they meet the requirements and encourage them to apply. Include information such as required qualifications, years of experience, specific technical skills, etc.
References to driving licenses, physical conditions, etc. should be avoided. Pôle Emploi will systematically refuse the offers concerned.
Present your competitive advantages
When writing your job ad, highlight the competitive advantages your company offers potential employees. This can include benefits, opportunities for advancement, a flexible working environment, training and much more. This will help attract candidates' attention and convince them to apply to you.
🚩 However, if you recruit on a fixed-term contract and mention a permanent contract in the offer, Pôle Emploi will also refuse the offer.
Be transparent about the recruitment process
Clearly indicate the stages of the recruitment process in your job advert. Candidates will appreciate knowing what to expect, so they can prepare accordingly. Also mention the application deadline, so candidates know how much time they have to apply.
Salary
Few job boards accept the absence of salary on job offers.
Beetween gives you a number of options, such as displaying a salary range.
👉 Hellowork and Indeed have announced that, in the near future and in line with legal developments, salary will be mandatory when posting jobs.
Conclusion
Writing effective job ads is an essential skill for attracting qualified candidates to your company. By following these best practices for writing job offers from Beetween, you'll increase your chances of attracting the best talent. Use a clear title, write a detailed job description, use relevant keywords, mention important selection criteria, present your competitive advantages and be transparent about the recruitment process. By applying these tips, you'll optimize your job offers and attract qualified candidates to your company.