Optimizing your job postings also means selecting the right job boards. Here's our advice.
How can you manage your job board postings to improve the visibility of your ads?Once you've written your ad, you need to publish it. How do you choose among the 120 partner sites offered by Beetween? How can I optimize the visibility of my ad once it's published?
Choosing job boards
The 1st distribution sites you need to think about are your own: website or career site, LinkedIn page, social networks... They represent your image, and therefore your employer brand. Secondly, you are legally obliged to post all job offers on Pôle Emploi. Finally, you'll need to complete this list with the most appropriate mailing sites for the type of position you have to fill.
To help you in your selection of job boards, Beetween has set up an automatic suggestion system that will highlight the most useful sites.
We've also put together a whole series of articles on our blog to help you select job boards according to the sector of activity you're looking for: IT, automotive, finance, agri-food, real estate, retail...
Regularly update your online offers
Almost all job boards will require you to update your offers regularly. In most cases, offers are automatically deleted or archived after 30 days. In some cases, however, this may take a little longer. Similarly, if your recruitment is suspended for any reason, don't forget to unpublish your vacancy!
Republishing and deleting job ads
To optimize your visibility on job boards, you need to stay in the top results. To do this, regularly republishing your offer is an interesting lever. Be careful, however, not to republish the same offer too often, as you risk being considered a "spammer" by the job boards, and being penalized for it. We recommend an average of 10 to 15 days for republishing your offers.
To republish an ad, simply go to the relevant recruitment section and select the ad in question. Then click on 'Publish'. This will allow you to re-select the job boards on which you wish to republish. By default, the tool pre-selects previously used sites.
To delete an ad, simply archive the recruitment concerned. Be careful, you can have several ads in the same recruitment! If this is your case, enter the recruitment area, select the advert and click on 'Delete'.
Depublishing an ad
Unpublishing an offer can be very useful, especially when recruitment in progress is suspended for various reasons.
🎮 Let's take an example:
Your company has launched a recruitment campaign for a sales position. In the meantime, following a resignation, you find yourself urgently recruiting a developer. You prefer to carry out one recruitment at a time.
Depublishing your 'Commercial M/F' job is a more interesting solution than closing the recruitment, and therefore archiving the ad (and deleting it from job boards).
In fact, if you delete the ad, you'll have to do it all over again when you want to reactivate the recruitment. By unpublishing, you don't delete the work you've already done, but keep the candidate data you've already retrieved.
To unpublish an advert, simply select it in the relevant recruitment section and click on 'Take offline'.